2022 CBME AWARDS - Innovative Design Winner
2022.08.29
Great news! Zhuazhou of Classic world toys wins the Innovative Design Awards of 2022 CBME!
Why Zhuazhou?
Zhuazhou also called the One-year-old Catch, is well known as a Chinese ritual held at a child’s first birthday party by every Chinese family. The parents put various objects around the child. No matter what object the child grasps, parents will say a few auspicious words. The ceremony is mainly for the elders to have high hopes and best wishes for the children.
Classic World Toys would like to pass on these best wishes for the future.
Back in 2019, we found that Zhuazhou products in the market only meet the parents’ needs but ignore the children’s. No matter on safety, aesthetics or educational aspect.
That can’t be a Classic world toy, we need to redesign it!
Bring Auspicious Culture into Childhood
The designer wished the product not only to embody national cultural spirit but also to reflect the strong desire of people for the auspicious life and prospective future since ancient times. It’s auspicious culture!
We picked up 12 objects from the auspicious culture and the history of Zhuazhou.
BOW AND ARROW
To be strong
KEY
To be smart and wise
THREE CHARACTER CLASSIC
To study heartily
RUYI
To as one wishes
STEELYARD
To be impartial
SYCEE
To be rich
CALLIGRAPHY BRUSH
To have literary talent
ABACUS
To be good at business
BAOZI
To be lucky and never worry about food
GOLDEN BOWL
To live comfortably
LONGEVITY LOCK
To have a long life
GOURD
To have talent in medical healing and curing
Design What Children Love
We reshape Zhuazhou in materials, aesthetics and designs to let the playful elements come out, and run wild.
Fish-shaped abacus, it catches children’s eyes immediately
Soft and fluffy Baozi uses a special foaming technology to mimic the real one
Three Character Classic, the other side of it is The Hundred Children from Ming Dynasty, but in a cartoon version
We could find it combines modern creativity with ancient tradition via Classic world Zhuazhou set. It delivers the mark of time, the weight of history and the light of the future. More and more products in chinoiserie are welcomed and liked by foreign customers nowadays, we will add similar creative toys gradually into our international catalogue.
THE END
No 8 Xinrui Road,
Wuxiang Town Industry Park,
Yinzhou District, Ningbo, Zhejiang, PRC
